What’s the story behind the “Baja” hoodies?
In 1930, American surfers seeking tourist-free beaches reached Baja California in Mexico. They discovered the striped coats worn by locals, similar to traditional Mexican serape blankets, and brought them to the US after their surfing trips to Mexico.
Wearing the Baja hoodie would become synonymous to a somewhat experimental culture that would travel throughout the United States along with the hippie movement in the late 60s and 70s.
Our Baja hoodies are made with 100% recycled fibers, mainly cotton, acrylic and polyester. They are ideal for use on the beach or in the city. They are considered an icon in much of the hippie subculture. Their quality is timeless, their handmade earthy texture and slightly shamanic silhouette appeal to the surf and drug culture of the 70s.
Baja hoodies became an emblem of hippie abandonment worldwide. Today, Baja hoodies ceased to be a faded symbol of countercultural idealism, re-emerging as a costume for new-age hippies and bohemians with their own approaches.
University students and travelers. Addicts to the countryside and the beach, to the noise of the city and the adrenaline of skateboarding. Or simply because you’ve always wanted to wear one. A product made 100% with recycled materials, which promotes a circular economy seeking to help our planet.